BCA from SIU Dubai
Admissions Open
for Sept' 25 Intake
50+
years of Symbiosis legacy
Students from
85+
countries have enrolled
Ranked
140
in Business Management & Studies by QS World Ranking 2024
50+
years of Symbiosis legacy
Students from
85+
countries have enrolled
Ranked
140
in Business Management & Studies by QS World Ranking 2024
- Overview
- Majors and Minors Offered
- Degree Structure
- Payment Plan & Academic Fees
Duration
8 Semesters
(4 years, accelerated programme offered)
Two-Intakes
September and January
AED 42000* Fees per year.
* VAT @ 5% will be charged extra. Academic fees to be paid in AED/USD
Major
(including discipline-specific core courses)
60
Minor
24
General Education
22
Social Responsibility Project
04
Internship
04
Project
06
Total
120
- Satisfactory completion of the following non-credit courses is mandatory for the award of degree: Fitness for Life; Emotional Well-being; 'Vasudhaiva Kutumbakam' SIU Global Citizenship; and Core Environmental Studies
- Every student has to choose a major and a minor (a minor should be an area other than the chosen major) and complete the required credits in the area.
|
S. No |
Description |
Year 1 |
Year 2 |
Year 3 |
Year 4 |
Total Fees in AED |
||||
|---|---|---|---|---|---|---|---|---|---|---|
|
Semister 1 |
Semister 2 |
Semister 1 |
Semister 2 |
Semister 1 |
Semister 2 |
Semister 1 |
Semister 2 |
|||
| 1 | Academic Fee | 21,000 | 21,000 | 21,000 | 21,000 | 21,000 | 21,000 | 21,000 | 21,000 | 1,68,000 |
| 2 | Graduation Fee | - | - | - | - | - | - | - | 500 | 500 |
| 3 | Medical Insurance and Visa | 5,000 | - | - | - | - | - | - | - | 5,000 |
| 4 | Security Deposit (Refundable) | 4,000 | - | - | - | - | - | - | - | 4,000 |
| 5 | Total | 30,000 | 21,000 | 21,000 | 21,000 | 21,000 | 21,000 | 21,000 | 21,500 | 1,77,500 |
*Terms and conditions apply
Course Description
Basic Psychology
This psychology course provides a strong foundational understanding of human behaviour, cognition, and interpersonal dynamics. Students explore topics from fundamental concepts to complex areas such as group behaviour, communication, and human sexuality. The course emphasises critical thinking and practical application for analysing psychological phenomena in diverse contexts.
Media Theories with Culture and Communication
This course is a comprehensive exploration of media theory and its profound impact on society, shedding light on the intricate dynamics of mass communication. By focusing on essential theories related to media production, content, form, consumption, and societal effects, students will understand the role media plays in shaping our collective consciousness.
Academic English
The course seeks to introduce students to the requirements and practices of academic writing. It will help students learn reading, writing, listening, and speaking skills, specifically emphasising using the English language in the academic world. It will also include a discussion of critical thinking, argumentation, research, and plagiarism, including citations.
Arabic - 1
This course has been created for beginners and is intended to enable essential communication using the four skills: reading, writing, listening, and speaking. Students learn to read and write Arabic letters of the alphabet, words, and sentences and build a basic vocabulary.
UAE: History and Culture
The course provides a basic introduction to the history, culture, and society of the United Arab Emirates (UAE). It delves into the origins and development of economic and governance structures and also provides an overview of the UAE's future challenges and opportunities in the contemporary world.
Media Economics
This course serves as a vital bridge between fundamental economic principles and their practical application within the dynamic realm of media. Students, equipped with a foundational understanding of economic theory and methodology, are guided through exploring the emerging field of Media Economics. As prospective employees and entrepreneurs in the media sector, this course aims to empower graduates with insights into the economic intricacies that shape the media industry.
Fundamentals of Marketing
This course serves as an introductory exploration into the fundamental marketing concepts, aiming to equip students with a comprehensive understanding of marketing elements and the overarching marketing process. Through a combination of theoretical foundations, practical examples, and interactive learning experiences, students will gain valuable insights into the dynamic world of marketing.
Design Thinking
The Design Thinking course teaches a human-centered, creative problem-solving approach. Based on empathy, ideation, and iteration, it provides a systematic framework for innovative solutions. Students learn different stages of design thinking, value user perspectives, accept ambiguity, and embrace experimentation.
Cross-Cultural Management
The Cross Cultural Management course develops knowledge and skills to navigate diverse cultural contexts in global business. It prepares students for leadership roles in international business by emphasising cultural intelligence and cross-cultural communication. It also helps the students understand the role of culture in society, including its relationship to business practices and also gives an international perspective on managing business. It provides insight into the relationship between national values and workplace attitudes and behaviours in different countries.
Islamic Studies
The course provides a basic introduction to the history and beliefs of Islam, one of the world's most influential religions. It focuses on the origins and spread as well as its contributions to the contemporary world. The course studies Islam and practices to promote an understanding of its rich heritage and diversity.
Business and Managerial Communication
This course explores key concepts crucial for effective professional interaction. Through a focus on critical thinking development, students will acquire the skills necessary to navigate the dynamics of business communication, fostering excellence in written and verbal communication for both internal and external organisational contexts. The curriculum thoroughly examines theories and practical strategies, empowering students at various levels—managerial, organisational, corporate, individual, and group—to contribute meaningfully to societal engagement and become adept and socially conscious members of the community.
Entrepreneurship, Innovation and Sustainability
This course teaches students how to navigate the intersection of entrepreneurship, innovation, and sustainability. It covers fundamental concepts, skills, and strategies needed to start and manage a sustainable business in a challenging and evolving contemporary world. The course emphasises integrating innovative thinking with sustainable practices, equipping students with the tools to address societal and environmental challenges through entrepreneurial endeavours.
Introduction to Advertising
This course introduces students to advertising fundamentals, covering key concepts and strategies for creating effective communication campaigns. Students will explore the creative and strategic aspects of advertising, gaining insights into consumer psychology and market positioning to develop impactful advertising messages.
Digital Branding Strategy
Students will explore the evolving landscape of digital branding, emphasising strategies to build and manage brand identity in the digital realm. The course covers social media branding, online presence management, and the integration of digital platforms for effective brand communication.
Digital Marketing
Focused on the digital age, this course covers essential aspects of digital marketing, including online advertising, search engine optimisation, and social media strategies. Students will gain practical skills in leveraging digital platforms for effective marketing and communication.
Advertising Strategy
The course helps students to cultivate problem-solving and creative thinking skills using frameworks for innovation in various professional contexts.
Data Analytics using MS-Excel
This practical course equips students with skills in data analytics using Microsoft Excel. Covering data visualisation, interpretation, and analysis, students will learn to harness the power of data for effective decision-making in a business context.
Advertising and Filmmaking
In this course, students will immerse themselves in the art and techniques of creating compelling advertising films. Covering scriptwriting, cinematography, and editing, the course emphasises visual storytelling to effectively communicate brand messages in the dynamic realm of advertising through cinema.
Influencer and Content Marketing
This course explores the strategic intersection of influencer marketing and content creation. Students will delve into the principles of leveraging influencers, creating engaging content, and developing effective marketing strategies in the evolving landscape of digital media.
Social Media Marketing
This course explores the role of social media in marketing, providing students with strategies for building brand awareness, engaging with audiences, and leveraging social platforms for effective marketing campaigns. Emphasis is placed on the dynamic and evolving landscape of social media marketing.
Practical: Creation of a Newspaper/ Film / Marketing / Communication-AD, PR
Providing hands-on experience, this practical course allows students to apply theoretical knowledge by creating various communication materials such as newspapers, films, and marketing or communication-related advertisements. Students will gain real-world insights into the creative and strategic aspects of communication.
Sustainable Marketing
The course provides an introduction to the concept of sustainable marketing and discusses its relevance in the contemporary world. It will also debate strategies suited for sustainable marketing and the challenges in practicing them. It will also discuss issues like the importance of understanding consumer behaviour and the role of ethics while engaging in marketing.
User Interface Design and No Code App Development
The course seeks to help students understand the basics of designing and developing an operational mobile app without using a code app builder. It helps students to apply coding principles and build functional and user-friendly mobile apps.
Corporate Film Production
Focused on the corporate communication landscape, this course covers the art and logistics of producing corporate films. From scripting to filming and editing, students will learn to create visually compelling narratives for effective corporate communication.
Research Methodology
The Research Methodology course provides students with the foundational knowledge and skills to conduct rigorous and systematic research across various disciplines. Research is an integral part of academic and professional pursuits, and this course provides an in-depth understanding of the principles, methods, and ethical considerations involved in designing, executing, and presenting research projects. Participants will develop the capabilities to evaluate research literature critically, formulate research questions, develop hypotheses and employ appropriate methodologies to contribute meaningfully to their fields of study.
Advertising Design and Creatives
Focused on the creative aspects of advertising, this course explores design principles, visual aesthetics, and creative ideation. Students will develop skills in crafting impactful advertising materials, including visual elements and creative concepts.
Internship
An internship is an opportunity for students to gain practical experience in their discipline. Students have an opportunity to apply theoretical knowledge to real-world situations, gain valuable industry experience, and refine essential skills that can enhance their employability and professional growth.
Advertising and Contemporary Culture
This course explores how societal trends and values influence advertising strategies and communication approaches by analysing the intersection of advertising and contemporary culture. Students will critically examine the cultural implications of advertising campaigns.
Global Business Environment
The Global Business Environment course is designed to provide students with a comprehensive understanding of the factors influencing international business operations in the context of the globalising world. Participants will explore the complexities of conducting business across borders and consider economic, political, cultural, and legal dimensions. The course aims to equip students with the knowledge and skills necessary to navigate the challenges faced and capitalise on the opportunities presented by the global business environment.
Project
The Project is an opportunity for students to engage in independent research work under the broad supervision of an advisor. Students can engage in academic research or an industry-rated project. Students must collate data and use research methods, and discipline-related skills to analyse and present a report.
Basic Psychology
This psychology course provides a strong foundational understanding of human behaviour, cognition, and interpersonal dynamics. Students explore topics from fundamental concepts to complex areas such as group behaviour, communication, and human sexuality. The course emphasises critical thinking and practical application for analysing psychological phenomena in diverse contexts.
Media Theories with Culture and Communication
This course is a comprehensive exploration of media theory and its profound impact on society, shedding light on the intricate dynamics of mass communication. By focusing on essential theories related to media production, content, form, consumption, and societal effects, students will understand the role media plays in shaping our collective consciousness.
Academic English
The course seeks to introduce students to the requirements and practices of academic writing. It will help students learn reading, writing, listening, and speaking skills, specifically emphasising using the English language in the academic world. It will also include a discussion of critical thinking, argumentation, research, and plagiarism, including citations.
Arabic - 1
This course has been created for beginners and is intended to enable essential communication using the four skills: reading, writing, listening, and speaking. Students learn to read and write Arabic letters of the alphabet, words, and sentences and build a basic vocabulary.
UAE: History and Culture
The course provides a basic introduction to the history, culture, and society of the United Arab Emirates (UAE). It delves into the origins and development of economic and governance structures and also provides an overview of the UAE's future challenges and opportunities in the contemporary world.
Media Economics
This course serves as a vital bridge between fundamental economic principles and their practical application within the dynamic realm of media. Students, equipped with a foundational understanding of economic theory and methodology, are guided through exploring the emerging field of Media Economics. As prospective employees and entrepreneurs in the media sector, this course aims to empower graduates with insights into the economic intricacies that shape the media industry.
Fundamentals of Marketing
This course serves as an introductory exploration into the fundamental marketing concepts, aiming to equip students with a comprehensive understanding of marketing elements and the overarching marketing process. Through a combination of theoretical foundations, practical examples, and interactive learning experiences, students will gain valuable insights into the dynamic world of marketing.
Design Thinking
The Design Thinking course teaches a human-centered, creative problem-solving approach. Based on empathy, ideation, and iteration, it provides a systematic framework for innovative solutions. Students learn different stages of design thinking, value user perspectives, accept ambiguity, and embrace experimentation.
Cross-Cultural Management
The Cross Cultural Management course develops knowledge and skills to navigate diverse cultural contexts in global business. It prepares students for leadership roles in international business by emphasising cultural intelligence and cross-cultural communication. It also helps the students understand the role of culture in society, including its relationship to business practices and also gives an international perspective on managing business. It provides insight into the relationship between national values and workplace attitudes and behaviours in different countries.
Islamic Studies
The course provides a basic introduction to the history and beliefs of Islam, one of the world's most influential religions. It focuses on the origins and spread as well as its contributions to the contemporary world. The course studies Islam and practices to promote an understanding of its rich heritage and diversity.
Business and Managerial Communication
This course explores key concepts crucial for effective professional interaction. Through a focus on critical thinking development, students will acquire the skills necessary to navigate the dynamics of business communication, fostering excellence in written and verbal communication for both internal and external organisational contexts. The curriculum thoroughly examines theories and practical strategies, empowering students at various levels—managerial, organisational, corporate, individual, and group—to contribute meaningfully to societal engagement and become adept and socially conscious members of the community.
Entrepreneurship, Innovation and Sustainability
This course teaches students how to navigate the intersection of entrepreneurship, innovation, and sustainability. It covers fundamental concepts, skills, and strategies needed to start and manage a sustainable business in a challenging and evolving contemporary world. The course emphasises integrating innovative thinking with sustainable practices, equipping students with the tools to address societal and environmental challenges through entrepreneurial endeavours.
Introduction to Advertising
This course introduces students to advertising fundamentals, covering key concepts and strategies for creating effective communication campaigns. Students will explore the creative and strategic aspects of advertising, gaining insights into consumer psychology and market positioning to develop impactful advertising messages.
Digital Branding Strategy
Students will explore the evolving landscape of digital branding, emphasising strategies to build and manage brand identity in the digital realm. The course covers social media branding, online presence management, and the integration of digital platforms for effective brand communication.
Consumer Behaviour
This course explores the psychological and behavioural aspects influencing consumer choices, providing students with insights crucial for crafting targeted marketing strategies. Understanding consumer behaviour is emphasised as a foundation for developing effective communication campaigns.
Business Statistics and Market Research
This course covers business statistics and market research techniques, providing a foundation for data-driven decision-making. Students will learn how to gather, analyse, and interpret data to make informed decisions in marketing and business.
Corporate Communications in Specialised Sectors
Focusing on industry-specific communication challenges, this course explores corporate communication strategies tailored to specialised sectors. Students will understand how to address unique communication needs within specific industries.
Corporate Communication Strategy
This course explores comprehensive corporate communication strategies, dealing with aligning organisational messaging with business objectives. Topics include stakeholder engagement, reputation management, and communication planning at the corporate level.
Crisis Management in Public Relations
Focused on proactive crisis planning and effective response strategies, this course prepares students to navigate challenges in public relations. Topics include crisis communication, reputation repair, and the role of public relations in managing organisational crises.
Event Management
Covering the principles and practices of event planning and execution, this course prepares students for the dynamic field of event management. Topics include logistics, promotion, and coordination to create successful and memorable events.
Practical: Creation of a Newspaper/ Film / Marketing / Communication-AD, PR
Providing hands-on experience, this practical course allows students to apply theoretical knowledge by creating various communication materials such as newspapers, films, and marketing or communication-related advertisements. Students will gain real-world insights into the creative and strategic aspects of communication.
Corporate Governance and CSR
Focusing on ethical business practices, this course delves into corporate governance and corporate social responsibility (CSR). Students will explore how organisations integrate responsible and ethical behaviour into their operations, addressing societal and environmental concerns.
Global Public Relations
This course provides a global perspective on public relations, covering international communication strategies, cross-cultural considerations, and the management of global media dynamics. Students will gain insights into navigating the complexities of communication on a global scale.
Corporate Film Production
Focused on the corporate communication landscape, this course covers the art and logistics of producing corporate films. From scripting to filming and editing, students will learn to create visually compelling narratives for effective corporate communication.
Research Methodology
The Research Methodology course provides students with the foundational knowledge and skills to conduct rigorous and systematic research across various disciplines. Research is an integral part of academic and professional pursuits, and this course provides an in-depth understanding of the principles, methods, and ethical considerations involved in designing, executing, and presenting research projects. Participants will develop the capabilities to evaluate research literature critically, formulate research questions, develop hypotheses and employ appropriate methodologies to contribute meaningfully to their fields of study.
Strategic PR and Campaign Planning
In this course, students will delve into strategic public relations planning, campaign development, stakeholder engagement, and crisis management. Emphasis is placed on developing effective communication strategies aligned with organisational goals.
Internship
An internship is an opportunity for students to gain practical experience in their discipline. Students have an opportunity to apply theoretical knowledge to real-world situations, gain valuable industry experience, and refine essential skills that can enhance their employability and professional growth.
Advertising and Contemporary Culture
This course explores how societal trends and values influence advertising strategies and communication approaches by analysing the intersection of advertising and contemporary culture. Students will critically examine the cultural implications of advertising campaigns.
Political and Advocacy Communication
This course delves into the principles and practices of political and advocacy communication. Students will study effective messaging and public engagement in political and social spheres, understanding the role of communication in shaping public opinion and influencing change.
Project
The Project is an opportunity for students to engage in independent research work under the broad supervision of an advisor. Students can engage in academic research or an industry-rated project. Students must collate data and use research methods, and discipline-related skills to analyse and present a report.
- Study Plan
- ELIGIBILITY
- Programme Learning Outcomes
(Mass Communication)
Accelerated Programme*
Semester I
Total credits = 14
Major courses - 6 credits
General Education
courses - 8 credits
Semester II
Total credits = 14
Major courses - 6 credits
General Education
courses - 8 credits
Semester III
Total credits = 18
Major courses - 9 credits
Minor courses - 3 credits
General Education
courses - 6 credits
Semester IV
Total credits = 16
Major courses - 9 credits
Minor courses - 3 credits
Social Responsibility
Project - 4 credits
Semester V
Total credits = 18
Major courses - 9 credits
Minor courses - 9 credits
Semester VI
Total credits = 15
Major courses - 12 credits
Minor courses - 3 credits
Semester VII
Total credits = 13
Major courses - 6 credits
Minor courses - 3 credits
Internship - 4 credits
Semester VIII
Total credits = 12
Major courses - 3 credits
Minor courses - 3 credits
Project - 6 credits
Semester I
Total credits = 14
Major courses - 6 credits
General Education
courses - 8 credits
Semester II
Total credits = 14
Major courses - 6 credits
General Education
courses - 8 credits
* Students select concentrations at the end of Semester IISemester III
Total credits = 18
Major courses - 9 credits
Minor courses - 3 credits
General Education
courses - 6 credits
Semester IV
Total credits = 16
Major courses - 9 credits
Minor courses - 3 credits
Social Responsibility
Project - 4 credits
Summer Semester
Total credits = 6
Major courses - 3 credits
Minor courses - 3 credits
Semester V
Total credits = 18
Major courses - 9 credits
Minor courses - 9 credits
Semester VI
Total credits = 15
Major courses - 12 credits
Minor courses - 3 credits
Summer Semester
Total credits = 6
Project - 6 credits
Semester VII
Total credits = 13
Major courses - 6 credits
Minor courses - 3 credits
Internship - 4 credits
Semester VIII
** Semester VIII courses will be completed in two summer semesters (after Semester IV and Semester VI)
- A minimum of 60% marks or equivalent grade in Standard XII (10+2) or an equivalent examination from a recognised Board.
- A minimum score of 1100 on the English language portion of the EmSAT examination or its equivalent on any other national or Internationally-recognised tests that are approved by CAA, such as a TOEFL score of 500 (173 CBT, 61 iBT), or a 5.0 IELTS academic.
- Those who do not fulfil the minimum language requirements can complete a bridge course and join the programme.
Knowledge
Gain a comprehensive understanding of principles of business and management.
Competence
Demonstrate leadership proficiency and collaborative teamwork skills to manage complex organisations, solve pratical problems and initiate and manage independent entrepreneurial ventures.
Skills
Master effective communication skills in a multicultural and global environment.
SIU International Partners
The parent institution has multi-level academic partnerships with well ranked universities from across the world. These collaborations are also available for SIU, Dubai faculty and students
